Chipotle just revealed a mysterious clue about a new menu item (CMG)

Chipotle just revealed some new details about its first-ever dessert. 

On Tuesday, CMO Mark Crumpacker announced during a presentation at the ICR Conference that the company had concluded testing its still-unnamed dessert that could roll out in the spring.

"It only adds one ingredient not already found in our restaurants, it's easy to prepare, and it's delicious," Crumpacker said. 

The dessert would be the only sweet on Chipotle's menu. 

"We don't view new menu items as significant drivers of our business," Crumpacker said. "The simplicity of the Chipotle offering is central to our success." 

When the chain introduced chorizo in October, it became...
4 Published By - Business Insider - 2017.01.10. 20:02
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