DJ Khaled's New Mobile Game for Champs Sports Leans Into 1980s Cool

A quarter century ago, DJ Khaled was a teenage employee at a Champs Sports in Orlando, Fla., but these days the hip-hop and social media star is a strategic partner with the retail brand. They opened a store together in October, and today the two entities are announcing a branded, mobile-minded video game—which looks born from his 1980s childhood—in conjunction with footwear brand Timberland. 

In the Sega-styled game dubbed Secure The Bag, an animated depiction of Khaled drives a time-traveling jet ski, getting teleported to help launch a Timberland boot that he's...
5 Published By - adweek - 2017.01.11. 20:51
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