Fox Sports CEO Says Super Bowl Ratings Have Become 'Bulletproof'

While NFL ratings were down across the board this season, the team putting together Super Bowl LI on Fox don't expect any spillover when the game is finally played on Feb. 5.

"The Super Bowl has become a little bit bulletproof," and is more reliant on the star power and matchups rather than the quality of the gameplay itself, Fox Sports president, COO and executive producer Eric Shanks said at the Television Critics Association's winter press tour in Pasadena, Calif.

He noted that when Fox last broadcast the Super Bowl, in 2014,...
9 Published By - adweek - 2017.01.12. 01:54
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