Future Group shows ‘future’istic way of doing discount sale

NEW DELHI: Future Group, the operator of retail stores including Big Bazaar and Easyday, is using social networking platform Twitter twice a month to offer selected products at a discount that will be set depending on the number of times its announcement is retweeted. The #DecideYourPrice initiative on Twitter will take place on alternate Thursdays. The group will feature a branded product at 6 pm and every time the announcement is retweeted until 10 pm that day, the price of the product will drop by Rs 1. Once the lowest...
12 Published By - The Economic Times - 2017.01.11. 20:08
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