Thrilled With Its Super Bowl Debut Last Year, Buick Returns for an Encore

Buick is officially a fan of the Super Bowl.

The General Motors nameplate told Adweek on Wednesday that it has bought a 30-second spot on Super Bowl LI. The decision comes a year after the brand made its big-game debut with a spot starring New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. 

Molly Peck, director of marketing at Buick, shared metrics from last year's spot and said the brand was thrilled with the performance of the comedic :30. 

The ad led to a 50 percent increase of traffic to...
6 Published By - adweek - 2017.01.11. 20:02
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