Why Fox Handed the Season’s Biggest New Show, This Is Us, to NBC

As this season breakout freshman series, This Is Us keeps getting bigger, as last night's return notched a 3.0 in the 18-49 demo for the first time. And while Fox, which produces the drama, had first dibs on the project last year, execs realized that the best home for the show was actually its broadcast rival, NBC.

"We made a commitment to the writers at our studio that we're going to give them to greatest chance to succeed," Gary Newman, co-chairman and co-CEO, Fox Television Group, said at the Television Critics...
6 Published By - adweek - 2017.01.11. 19:07
Share |